How to Argue and Win Every Time, At Home, At work, In court, Everywhere, Everyday.
(St. Martin’s Press, N.Y. 1995) A New York Times best seller, translated and sold in twenty-three foreign countries. This book has become a bedside guide for every day living. Still it has become a text for law schools and universities. “How to Argue and Win Every Time is more than just a book about argument; it’s the outline on how to live.” -Larry King
“Gerry Spence is one of America’s last true originals—a man who thinks as brilliantly as he lives, who writes as compellingly as he talks, and who practices law as faithfully as most people practice religion.” -Dan Rather
How to Argue and Win Every Time is a book that teaches you how to argue in everyday life—at home, in the bedroom, with the boss, with teachers, and with your kids. But it is also a book with sweeping implications for American society, for at its heart, it proposes a new philosophy—that winning is not what you think it is and that your enemy’s loss may be your loss as well.
Gerry Spence, the noted trial lawyer, says we were born to make the winning argument as we were born to walk. But argument is an art as well as a technique to be learned. The winning argument starts with a mindset, one that gives you permission to argue freely when argument has been the forbidden fruit of your childhood. Spence teaches you how to get beyond the fear and to use this fear as your ally. He shows you that when your argument emerges from your own authority, the argument will not only be the winning argument, it will be unique among all arguments.
But delivering the winning argument demands polished technique. With his surefire program Spence instructs readers in the rules of the game and provides the tools needed to achieve successful results. To win, says Spence:
- Disarm an opponent by listening to the other side of the argument
- Realize that words are often weapons of combat
- Decide when to argue and when not to argue
- Embrace the soul and argue out of the heart zone
- Unlock the internal prisoner that prevents you from achieving victory
So you want to know how to compose the argument, to prepare it, and to deliver what Spence calls the “magical argument”? It is all here with much more. Packed with stories and plenty of winning arguments for any situation, How to Argue and Win Every Time contains an abundance of insights and wisdom gleaned by the author from a rich lifetime in and out of the courtroom. At last, it is as much a book on successful living as it is the long-sought treatise by the winningest trial lawyer in America on how to argue successfully anywhere, any time.